NAT GEO
WILD – 
FISH TANK 
KINGS:

Nat Geo Wild’s Fish Tank Kings was coming out with a brand new season of episodes, and they wanted the news to make a splash as big as their gill-bearing stars. To that end, we gave a voice to four fish from the program and took over Times Square with a 25-story digital billboard “fish tank” that let people interact with these characters, tweeting questions directly at them and getting answered back in real time. That big splash they requested ended up being more like a tidal wave with New Yorkers accounting for 16% of the premiere’s viewership and an increase in ratings by 175% over season one.

Text reading 'FISH TANK KINGS BILLBOARD' with logos for 'FISH TANK KINGS' and 'NAT GEO WILD' at the bottom
A page featuring Jasmine the Golden Dogface Puffer, with a quote about her being the most gorgeous fish in the ocean and a close-up photo of a puffer fish. The page includes a series of questions and answers about her personality and preferences, presented in a Q&A format, on a light background with a soft, water-like pattern.
A page from a book or magazine featuring a story about a chameleon named Eddy the Eel, with a photo of a chameleon partially hidden among green leaves.
A colorful angelfish swimming underwater with a yellow tail and striped body, accompanied by a page of text with a title 'Ang the Angel Fish' and a section titled 'Tweet Samples'.
A webpage about Leo the lionfish, with a brief description, a picture of a lionfish, and a section of tweet samples related to the lionfish.
Promotional graphic for a live stream of the show 'Fish Tank Kings' on Nat Geo Wild, with a background of an aquarium or fish tank
Screenshot of a website promoting Fish Tank Kings, featuring underwater-themed graphics, a cityscape with billboards, and a promotional section encouraging viewers to tweet questions about the show.
Nighttime scene in Times Square, New York City, with bright digital billboards displaying advertisements, including one for UFC and another for Yas Queen, and various neon signs and logos.

PROJECTS (cont.)

A promotional graphic for Copy Writer Plus highlighting financial products like annuities, disability income, and life insurance, with a medical cross icon and the tagline 'Turns out they can make sense.'
Green promotional graphic for Copy Writer Plus, humorously stating that its website redesign left a stain on everything except the user's career.

< Last Project

Next Project >