SC JOHNSON SHOUT– 
SITE REDESIGN:

I have no shame in airing out this kind of dirty laundry. Shout needed a website that acted as people’s go-to source for stain solutions and showcased the effectiveness of their products in a relatable way. What better way to showcase that than to have the site itself prove it? Make all the site pages out of real fabric, stain them, use Shout products to make them good as new, and document the whole thing for a BTS video to generate buzz online. One 52-page copydeck and a whole lot of rinse cycles later, Shout had a world-class website that doubled as a world first: the first site made entirely out of fabric.

A webpage homepage for Johnson's 'Shout' stain remover, featuring a tagline 'Let life happen. You’ve got Shout,' image options for picking a stain, and advertisements for laundry lessons, coupons, stain solutions, and various brand logos at the bottom.
Screenshot of a cleaning product company's website featuring stain removal solutions. The page shows a bloodstain on a beige background with the words 'Hello Ketchup' written in blood. The site offers stain removal products, tips, coupons, and advice.
Blood splatter stain on a beige background with a button labeled 'Solve This Stain'.
Website overlay with instructions and information about using Shout Wipes to solve ketchup stains on clothing, showing product packaging and navigation buttons.
Screenshot of the Shout stain remover website featuring navigation options, promotional banners, and the slogan 'Pass the popcorn' in yellow text.
Screenshot of the Johnson Cleaners website featuring a promotion to pick a stain for cleaning advice, with a background of popcorn and the phrase "Pass the Popcorn."
A web page for Johnson's Shout stain remover featuring a largely stained and soiled white cloth with small food crumbs and stains, and options for stain removal tips and products.
An informational pop-up on a cleaning product website explaining how to use Shout Advanced Stain-Lifting Foam to solve food grease stains, featuring an image of the product can.
A dirty cloth with a green stain and the words 'Put me in the wash' faintly visible.
A web page for Johnson's stain removal products with options for stain solutions, coupons, and tips, featuring a faded green stain on fabric.
A webpage from the Johnson cleaning company showing a stain on fabric and a button labeled 'Solve This Stain' for stain removal assistance.
Screenshot of a webpage from S.C. Johnson displaying Shout Advanced Ultra Gel Brush stain remover. The page provides instructions for solving grass stains on clothing using the product.
Homepage of the Stain Expert website with options for products, stain solutions, play, and coupons. Features a banner about lessons with Jennie Finch, a section on coupons and offers, and a solution for stains. Includes brand logos at the bottom.
Website homepage for Johnson laundry products, featuring a blue navigation bar, a 'Let life happen' slogan with four children images, and promotional sections for laundry lessons, coupons, and stain solutions.
Homepage of Shout Stain Solver website with navigation menu and stain category options
Webpage screenshot of Shout stain remover product, describing steps to solve deodorant and perspiration stains, featuring a spray bottle with the Shout logo and rainbow colors.
Screenshot of a website for stain removal solutions with categories and tips for cleaning stains on various objects and surfaces.

PROJECTS (cont.)

Advertisement for CopyWriter Plus, highlighting financial products such as annuities, disability income, and life insurance, with the tagline 'Turns out they can make sense' and a medical cross icon.
A yellow background with a small icon of a medical cross and text overlay that reads 'Funnily enough, I was reached out to by email for this project. Copy Writer Plus'.

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